Naming Brief

Parameters:

  • Ski base for a cross-country ski

  • Link name to the appearance of the ski (black with blue curved markings - printing process means each ski is slightly different)

  • Made for fast skiing on 0C

  • Descriptive or abstract

Naming Brief

Parameters:

  • New Design of Boots (significant upgrade from previous models) 

  • Inspiration – Paradigm

  • Logic, real words, abstract

Atomic

These live briefs were completed individually and collaboratively during my internship with the Writing Club.

Atomic XXX Base

TREVASSE

BLACKICE

SLIPSTREAM

 

ONYX

OBSIDIAN

BLACK AURORA

BLUE AURA

DARKMATTER

 

FISSURE

CHEVRON

CREVASSE

FUSE

FLUXX

CONVEX

 

ZURFACE

BLXZZRD

ABSOLUTEZERO

 

RIPTIDE

ICERIP

BOLTER

ARCHER

 

PLUTO (the planet’s surface is coated in ice)

 

INK/INKED

BELOWCELCIUS

DEFIER

INFINITE

TRAVERSER

 

PULSED

VELOCXTY

ORCA

RIPPLE

FRICTXRIDGE (friction ridge, scientific name for the ridges making up fingerprints - everyone’s prints are entirely unique)

THRILLL

 

Atomic XXX Boots

SHIFT/SHXFTER

CONVERT

LEDA

ASPIRE

PIONEER

SUMMIT/SUMMIX

VANGUARD/VANGR

ASCENT/ASCXNT

NOVUS

RXVEN/RAVXN (Play on Raven)

CORVUS (Scientific name of the above)

LYNX

GLIESE 

PROTEUS

PXRSEVERE

UNLXCK

AXIOM

STRXDE/STRIDE/XTRIDE

A-PEX

VERTEX/VXRTEX

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