Personification

ARIANA/ARIA (A melodic name that’s easy to pronounce. It’s familiar without being overly common and has a modern feel)

AVA (Short, simple and classic. Ava means ‘life’ in Latin!)

ANDI (A gender-neutral name with an alternative spelling. Inspired by the term Handy-Andy, meaning helpful and capable)

CURTIS (A name alliterate to Currys meaning politeness and courtesy. It’s slightly more traditional, making it feel strong and reliable)

CHARLIE (A popular name with a sense of warmth and friendliness. It is a gender-neutral option with a timeless quality)

Descriptive

Helping Hand (Helping hand has an informal and inviting feel to it. It offers support whilst still placing the customer in the position of control)

Aid at Hand (Aid at hand implies a readiness to aid a customer with any issue or query. Aid has a slightly more formal feel than help and implies support and guidance)

Ask for Aid (Ask for Aid encourages the customer to seek information if they feel stuck. It’s a nicer way of saying ‘ask for help’, reminding the customer they do not have to struggle through problems alone)

Here to Help (This phrase gives the customer the impression there is no question too big or too small, their AI-helper is available 24/7 to support them with any query)

Taglines

Your AI-powered advisor. 

Our AI. Your support system.

Your virtual helper. Powered by AI.

Aid powered by AI.

Our advice. Delivered by your AI helper.

Solutions powered by AI.

Headline Couplets

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Refreshing prices.

Refurbished tech.

Brilliantly budget-friendly.

Affordable tech.

Refurbished and ready.

Refurbished? 

Remarkable.

Refurbished tech.

Savings done brilliantly.

Refurbished tech.

It’s a big deal.

Refurbished by Currys.

Brilliantly done.  

Unbelievable savings.

This is tech reborn.

Affordable tech?

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Affordable refurbished tech?

Sorted.

We don’t compromise on our refurbished tech, just its price.

Quality refurbished tech.

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Especially at these prices.