Marketing Email
Naming Brief & Supporting Copy
Naming options for EE’s early update/upgrade function.
EE Briefs
These live briefs were completed individually and collaboratively during my internship with the Writing Club.
Pre-Order
Subject: iPHONE [X] PRO PRE-ORDER OPEN…
Hi [name],
The iPhone [x] Pro is almost here, and trust us, you don’t want to wait for this one.
It’s got [insert new features].
Get yourself to the front of the queue and pre-order yours now.
By ordering through EE, you’ll have access to unlimited data on your device.
That means you’ll have the best iPhone, on the UK’s best network.
Pre-order from 1PM/Pre-order Now [button].
Buy Now
Subject: The Best iPhone, on the UK’s Best Network
Hi [Name],
The wait is over—the new iPhone [x] Pro has arrived, and it’s everything you’ve been waiting for. With [insert features], this phone lives up to the hype.
Order your iPhone [x] Pro today and enjoy it on the UK’s best network. With enhanced 5G, you’ll stay seamlessly connected even in the busiest places. Plus, you’ll benefit from unlimited data and the option to trade in your current device, saving you £[x].
But that’s not all. You’ll also have the opportunity to enjoy a [x] subscription to Apple One or Apple Music.
This isn’t just a new device - it’s a new way of living.
Get your iPhone X Pro now and elevate your experience.
Early Upgrade Options
Earlybird Upgrade
EE Advance
Switch Up
Level Up
Glow Up
Headlines
The Power to Upgrade - In Your Hands.
Early Upgrade? You’re Unstoppable Now.
You Deserve the Latest and Greatest.
No More Waiting Game.
Don’t Wait For New.
Short Copy
Switch to the latest phone before the end of your contract.
Long Copy
Out with the old, in with the new (iPhone). If you have a handset on a 24 or 36 month Flex Pay contract, you have the power to switch to a new device 12 months before the end of your contract. Once you’ve decided to upgrade the switchover will happen automatically, leaving you to enjoy your brand-new phone as soon as it arrives, stress free.